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Case Studies / "Cow-Bernet" Burgers



 

 

 

 

 

 


 

Product: Public Relations

“Cow-Bernet” Burgers Beef Up Press for 26brix



PR Team:




Campaign:

Time Frame:

Needs:



Strategy:



Tactics:




Results:

 

 

 

 

Lori Randall—Principal

Lael Carlson—Assistant Account Executive

Natalie Bing—PR Coordinator


26brix Restaurant in Walla Walla

Ongoing


Effectively promote 26brix to local, regional and national media.

Develop 26brix as a “don’t-miss” destination in WallaWalla to travelers.

Continue to define and develop Chef Mike Davis’ individual persona as an emerging talent in the food world.


To promote Chef Mike Davis’ relationship with local farmers and commitment to local artisan produce.

 

Disseminate press release, “’Cow-Bernet’ Burger Debuts at 26 brix,” to targeted local and national food media.

Follow up with samples of beef to local and national food media.



 

Sparked national interest from magazines and newspapers nationwide

Mentioned on over 50 television stations nationwide 

Featured on the cover of Chef Magazine and Restaurant Hospitality magazine

Media coverage, print:

  • Gismondi on Wine.com: Cow-Bernet Burgers debut at 26brix (05/22/2005)
  • Epicurious.com: Boeuf au Vin? (05/25/2005)
  • Seattle Weekly: Food Files (06/01/2005)
  • Seattle Weekly Online: Food Files (06/01/2005)
  • Seattle Weekly Online: Food Files (06/08/2005)
  • USA Today: Beef and wine: You herd it here (06/09/2005)
  • TravelLady Magazine: Wine Cows (July 2005)
  • The New York Times: The Tastes of Walla Walla, Secret No More (07/20/2005)
  • The New York Times Online: The Tastes of Walla Walla, Secret No More (07/20/2005)
  • Nation’s Restaurant News Online: Mike Davis finds inspiration in Walla Walla wine country (07/25/2005)
  • Nation’s Restaurant News: Seeking to sustain farmers and the local economy (07/11/2005)
  • King County Journal: Heard through the grape vine (08/03/2005)
  • Restaurants and Institutions Magazine             Online: Beefed-up Menus (08/15/2005)
  • Chef Magazine: Wine Cows (August 2005)
  • Sustainable Industries Online: ‘Cow-bernet’ burgers? (09/02/2005)
  • Nightclub and Bar Magazine: “Vino Rojo, Vino Carne” (August 2005)                
  • Chef Magazine: “Cow-Bernet Burger” (October 2005)
  • National Culinary Review: How do you want that cow-bernet burger? (September 2005)

Media coverage, television:

  • 05/20/2005, 5 & 10 p.m. KEPR-TV
  • 05/20/2005, 5 p.m.       KEVW-TV 42
  • 05/25/2005, 5 a.m.       WCIA-TV Morning Show at 5                         CBS Affiliate in Champaign, IL
  • 05/25/2005, 5 a.m.       WOWK-TV 13 News at 5                                  CBS Affiliate in Charleston, WV
  • 05/25/2005, 5 a.m.       WDAF-TV FOX 4 News at 5                             FOX Affiliate in Kansas City, MO
  • 05/25/2005, 5 a.m.       WITI-TV FOX Wake-UP News at 5             FOX Affiliate in Milwaukee, WI
  • 05/25/2005, 5 a.m.       WGME-TV News 13 Daybreak                      CBS Affiliate in Portland, ME
  • 05/25/2005, 5 a.m.       KREM-TV 2 News First Edition    CBS Affiliate in Spokane, WA
  • 05/25/2005, 5:30 a.m.                 KCTV-TV More in the Morning   CBS Affiliate in Kansas City, MO
  • 05/25/2005, 5:30 a.m. WTVQ-TV Action News                                  ABC Affiliate in Lexington, KY
  • 05/25/2005, 6 a.m.       KBCI-TV Local News Daybreak                  CBS Affiliate in Boise, ID
  • 05/25/2005, 6 a.m.       WOWK-TV 13 News at 6                                  CBS Affiliate in Charleston, WV
  • 05/25/2005, 6 a.m.       WINK-TV News This Morning                      CBS Affiliate in Ft. Myers, FL
  • 05/25/2005, 6 a.m.       WSPA-TV Newschannel 7 Daybreak at 6 CBS Affiliate in Greenville, SC
  • 05/25/2005, 6 a.m.       KCTV-TV More in the Morning   CBS Affiliate in Kansas City, MO
  • 05/25/2005, 6 a.m.       WCCO-TV News at 6 a.m.                                CBS Affiliate in Minneapolis, MN
  • 05/25/2005, 6 a.m.       WKMG-TV Local 6: First News    CBS Affiliate in Orlando, FL
  • 05/25/2005, 6 a.m.       WGME-TV News 13 Daybreak                      CBS Affiliate in Portland, ME
  • 05/25/2005, 6 a.m.       KUTV-TV 2 News This Morning                 CBS Affiliate in Salt Lake City, UT
  • 05/25/2005, 6 a.m.       KREM-TV 2 News First Edition    CBS Affiliate in Spokane, WA
  • 05/25/2005, 6 a.m.       WPEC-TV News 12 Daybreak                        CBS Affiliate in West Palm Beach, FL
  • 05/25/2005, 7 a.m.       KUTV-TV 2 News This Morning                 CBS Affiliate in Salt Lake City, UT
  • 05/25/2005, 8 a.m.       KCBS Radio News                                                 CBS Affiliate in San Francisco, CA
  • 05/25/2005, 11 a.m.     KABC-TV Eyewitness News at 11               ABC Affiliate in Los Angeles, CA
  • 05/25/2005, 11 a.m.     KSTP-TV Eyewitness News Midday          ABC Affiliate in Minneapolis, MN
  • 05/25/2005, 12 p.m.    WXYZ-TV Action News Midday                  ABC Affiliate in Detroit, MI
  • 05/25/2005, 12 p.m.    KOAM-TV News at Noon                                CBS Affiliate in Joplin, MO
  • 05/25/2005, 12 p.m.    WTAE-TV Action 4 News at Noon              ABC Affiliate in Pittsburg, PA
  • 05/25/2005, 12 p.m.    WROC-TV News 8 at Noon                              CBS Affiliate in Rochester, NY
  • 05/25/2005, 12 p.m.    WTHI-TV Action 10 News Midday             CBS Affiliate in Terre Haute, IN
  • 05/25/2005, 12 p.m.    KDKA-TV News at Four                                   CBS Affiliate in Pittsburg, PA
  • 05/25/2005, 4 p.m.       KCBS-TV 2 News at 4                                          CBS Affiliate in Los Angeles, CA
  • 05/25/2005, 6 p.m.       KREM-TV 2 News at 6                                         CBS Affiliate in Spokane, WA
  • 05/25/2005, 6:30 p.m.KXLY-TV News 4 at 6:30                                  ABC Affiliate in Spokane, WA
  • 05/25/2005, 7:30 p.m.CBS-TV Canada Now                                          CBS Affiliate in Canada
  • 05/25/2005, 10 p.m.    KBCI-TV Local News at Ten                           CBS Affiliate in Boise, ID
  • 05/25/2005, 10 p.m.    KCTV-TV News at 10                                           CBS Affiliate in Kansas City, MO
  • 05/25/2005, 10 p.m.    KPAX-TV News at 10                                           CBS Affiliate in Missoula, MT
  • 05/25/2005, 10 p.m.    KBCI-TV Local News at Ten                           CBS Affiliate in Boise, ID
  • 05/25/2005, 11 p.m.    WUSA-TV 9 News at 11                                    CBS Affiliate in Washington DC
  • 05/25/2005, 11 p.m.    KGPE-TV On Your Side at Eleven               CBS Affiliate in Fresno, CA
  • 05/25/2005, 11 p.m.    KGTV-TV 10 News Nightcast                         ABC Affiliate in San Diego, CA
  • 05/25/2005, 11 p.m.    KREM-TV 2 News at 11                     CBS Affiliate in Spokane, WA
  • 05/25/2005, 11 p.m.    KXYL-TV News 4 at 11                                        ABC Affiliate in Spokane, WA

Media coverage, radio:

  • KOMO-AM: Interview with Chef Mike about Wine Cows (05/20/2005, 2:45 p.m.)

 

© 2007 Randall Public Relations, Inc. - All Rights Reserved