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Case Studies / The Electric Boat Company



 

 

 

 

 

 


 

Product: Public Relations

 

Public Relations Efforts Provide

Year-Round Business for The Electric Boat Company

GREG GILBERT / THE SEATTLE TIMES

An electric boat cruises Lake Union with Seattle’s skyline in the background.



PR Team:




Campaign:

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Strategy:


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Results:

 

 

 

 

Lori Randall—Principal
Teri Citterman—Account Director
Lael Carlson—PR Coordinator
Rachael Ellison-Taylor—Copy Writer

To create a media buzz for the launch of The Electric Boat Company


Six Months

Generate a buzz within the local and tourist communities.

Launch The Electric Boat Company, creating excitement and enthusiasm, by implementing strategies to reach targeted media.

 

Define a message and apply it with strength to brand image and use it as a platform to drive interest.
Develop a press kit, creating a creative and compelling presentation.
Host a media party, sending out original ‘hidden treasure’ invitation, and inviting the media to captain their own boat on Lake Union.
Disseminate relevant press releases.
Partner with a local catering company to provide fully hosted boats.

 

Wrote and pitched the introduction story of Duffy Electric Boats entering the Seattle market.

Thanks to a creative pitch billing the boats as a great winter excursion, due to their heaters and enclosures, The Electric Boat Company had their busiest month in December!

TV and radio coverage on major local news stations, including Evening Magazine on KING, KJR FM

Headlines include:

    • “How about an Electric Boat?,” Seattle Times (07/02/2004)
    • “New wave of boats is coming,” Seattle Post-Intelligencer (08/19/2004)
    • “Boating,” Seattle Times (10/14/2004)
    • “Lake Union, A-Ho-Ho-Hoy,” Seattle Times (12/02/2004)
    • “From electric boats to kayak caroling, winter’s lively on Lake Union,” Seattle Times (12/02/2004)
    • “Cruise Control,” Seattle Homes & Lifestyles magazine (September 2004)